Customer engagement and experience have become more measured and critical for businesses. Customers are more connected than ever before. Our customer intelligence advisory helps our clients in improving the quality of interaction with customers, iterating the experience to drive innovation and strengthening customer relationships.

Organizations stress themselves in gaining market share leadership and in that effort more often than not, lose perspective on sustainable growth. Our advisors work with clients in helping them define and execute a sustainable strategy in increasing market share, value, penetration through better market understanding.

Technology advancement have become more rapid and widespread. Spending on technology is one of the most challenged areas within organizations. Our advisors help in assessing the importance and risk of adoption of emerging technology and align organizations to adopt technology at functions that positively affect multiple strategic issues.

Business agility is critical to be on top of the market and hold a competitive edge. This, however, is not easy due to a variety of organizational factors and issues. Business process transformation and evolution of internal processes have the ability to transform from within towards market leadership. Our advisors help in designing and forming an ideal path towards transformation.

Our research team publishes market reports upon completion of research studies. These reports are an elaborate analysis of a specific market, and cover market size, forecasts and analyses of sub-markets in the ecosystem. These reports also provide insights from market trends, competitive landscape and product technology trends.

Market trackers provide a more seamless and continuous coverage of trends, market size, pricing, shipments, bids, vendor shares for the markets we cover. These trackers, available as excel spreadsheet deliverables, are updated on a biweekly, monthly, quarterly, semi-annual or annual basis, depending upon customer requirements.

Specialized and tailored research is essential for enabling ad-hoc and strategic business decisions. We understand this need and we ensure that our custom research is both value-driven and time-conscious. We work very closely with our clients on customized market research across the marketing and business value chain.

Apart from syndicated and bespoke research, our research team maintains databases of market attributes that are utilized for decision making. These databases, market trackers and published research can be procured through a subscription service that enables our clients to constantly stay connected to our library of market data.

Profitable growth is not easy. Most companies focus largely on their core yet only tap a proportion of it. At the same time, companies in mature markets over-diversify and lose their competitive advantage in the core. Our Consultants help clients leverage and redefine the core to achieve their full potential.

Develop a non-traditional growth plan with our consultants to build an inclusive innovation strategy that enables the company to hone innovation capabilities, create products, and bring disruptive leadership to the markets. Our consultants will help companies to conduct assessments, break silos, drive collaboration and foster innovation.

Drive synergies when you bring all corporate functions together for taking products to markets. Our consultants help in aligning the go-to-market strategy with the business models and customers. We also help measure this synergy using proprietary tools and provide actions to drive go-to-market efforts keeping the core business highly effective.

At the core, sustainability needs to be embedded into a company’s operations, functions and strategy. Our sustainable consultants identify and validate opportunities across the organization value chain to create potential resource-based impact. We also provide the right tools and techniques to actively measure and manage business and technology impact on social and environment aspects.

Marketing effectiveness, today, is stifled with three critical challenges – learning, measurement and analysis. These three help organizations to better target their customers and deliver the competitive edge. Our tailored solutions target these bottlenecks and deliver the much needed insight into processes and customers that can be transformed into profitable growth.

A lot of enterprises possess high value data on clients but are not employed appropriately to generate the visibility of how the customer landscape has evolved. We employ big data, cloud and analytics solutions across the marketing value chain and deploy them for critical functions, thereby providing deeper insights into business processes and decision making.

Organizations have pre-set frameworks, processes and guidelines for marketing functions. This conventional style of operations limit teams to quickly adopt and execute emerging tools that have become available in the market. The capabilities of toolkits inserted into the design and marketing processes help deliver better insight into customer perception and product likeability.

Social data now runs into billions of lines of comments that is highly unorganized and hard to interpret correctly. Organizations have begun to engulf this into their feedback loop to understand their customers better. Our social curation services help organizations unclutter this huge volume of data and deliver customer intelligence at granular levels.