Continuous feedback from clients and our focus on micro emerging trends help us in identifying key markets. We go through a rigorous period of information gathering from both secondary and primary sources through several interviews with key industry participants. Data gathered from these interviews and surveys is further analyzed and engineered to understand buying, spending, demand and supply patterns and estimate market sizes and forecasts.

Every so often, syndicated studies don’t align perfectly with market research needs due to the scope of study and the dynamism of the need from the client’s end. The data unearthed during the research process is interpreted, analyzed and presented in an easily consumable and readable report form. A client might need granular market data or raw data. In such cases, a study can be customized with additional market data and analysis and delivered as a supplement report based on client specifications.

Addons are pre-designed customization products that can be provided readily along with the report based on client needs. These addons are built based on the data unearthed during the research process but is not presented into the main report in order to keep the report more readable. While, a report is built as a commercially available off the shelf product, addons are designed to suit as quick plugins to meet client specific research needs.

Research should also be targeted. Specialized and tailored research is essential for enabling ad-hoc and strategic business decisions. We understand this need and we ensure that our custom research is both value-driven and time-conscious. We work very closely with our clients on customized market research across the marketing and business value chain. Our strength in market understanding and data curation helps us rapidly gain leadership in bespoke research.

A class ‘A’ Impact Study is free to download for our clients to observe the style of analysis and writing in our most basic form of reports. Impact studies are whitepaper-sized reports that focus on a disrupting technology and its impact on the present infrastructure and ecosystem. These reports are trimmed down versions of the broader ‘S’ class syndicated studies, which additionally cover micro market opportunities across industries and regions.

Research store encompasses all published research studies across all categories of studies. The store is routinely updated and enhanced with new reports, studies and trackers executed by our research team. Our team continuously update their data sets and forecasts every quarter. An update of the same study is published between 12 to 15 months from the original date of publication. A half yearly update of all studies is made available for our subscription clients.

We aim to cover the top 25 markets each year and develop elaborate and insightful reports on them. At the same time, we plan to undertake a few multi-client studies and bespoke engagements, catering to specific industry challenges and market requirements.